Miel
Miel is a boutique nail studio that combines meticulous aesthetics, high professionalism and personal service. The studio name is built from the owner's own name — and carries a personal, recognisable and unique character.
"Every Detail Counts."
The concept behind the identity
The letter M received a special typographic treatment, creating an elegant, feminine presence connected directly to the brand owner. Combined with "iel" — a system that feels both minimalist and warm.
Colours that tell a story
Every colour chosen with intention — to serve the brand consistently across every touchpoint.
Nail and skin close-ups, blush-neutral palette, soft light and precise feminine energy.
Where the brand meets the real world
The document that holds it all together
Logo, colours, typography, applications — all in one organised document that ensures consistency across every brand touchpoint.
View brand bookAn identity that feels unique, personal and professional — like the work that comes out of it.
